Aura is a modern oral care brand that transforms toothpaste into a self-care ritual. Rooted in simplicity, wellness, and quiet confidence, it pairs gentle, effective formulas with a sleek, design-forward aesthetic for a new generation of conscious consumers. With clean ingredients, mood-boosting flavours, and sustainable packaging, Aura makes oral care feel personal, expressive, and elevated.
It’s more than a cleaner mouth, it’s a daily ritual
of clarity, calm, and glow.
Year:
2025
Disciplines:Naming, Strategy, Branding, Packaging, Campaign Concept
